Google Search media plan
Qualified ceramic coating leads for AutoPro DFW.
A focused $1,000 monthly Search plan for the company’s mobile ceramic coating service, centered on Roanoke and priority cities within roughly 30 miles.
01 / Budget
Concentrate spend where intent is strongest.
One Search campaign with four tightly controlled ad groups keeps query quality visible and makes budget shifts easy to manage.
Monthly allocation
Operating guardrails
One campaign: SEARCH | Ceramic Coating | DFW
Launch with Exact and Phrase match only.
Keep Search Partners and Display off initially.
Start Maximize Clicks with a $7–$8 CPC ceiling.
Move to Maximize Conversions after clean tracking.
Review search terms at least twice weekly.
Priority: protect budget for commercial and local intent before expanding reach.
02 / Seasonality
March carries the strongest demand signal.
U.S. Google Keyword Planner trend data for Jan–Dec 2025, normalized to 74,000 average monthly searches = 100. This is a search-demand signal, not a lead forecast.
Jan–Feb: baseline disciplineMar–Apr: protect impression coverageMay–Oct: optimize query and geo efficiencyNov–Dec: tighten to proven terms
03 / Setup
One campaign, clear controls.
The structure stays intentionally compact for a $1,000 budget. Complexity should be earned by search volume and conversion evidence.
Campaign typeGoogle Search
Capture active, high-intent demand.
Match typeExact + Phrase
No Broad match during initial learning.
NetworksGoogle Search only
Partners and Display off initially.
Launch biddingMaximize Clicks
Use a CPC ceiling around $7–$8.
After clean dataMaximize Conversions
Optimize to primary lead actions only.
Long-term signalQualified lead / revenue
Import CRM outcomes when reliable.
04 / Keywords
Keyword coverage built around intent.
P1 terms receive first access to budget. P2 terms stay controlled and earn scale through qualified-lead performance.
05 / Negative keywords
Block waste without blocking buyers.
Launch exclusions focus on product, education, employment and non-automotive intent. Conditional terms apply only when AutoPro confirms those services are out of scope.
58launch-ready terms
5negative themes
12conditional exclusions
2×weekly query review
Do not block at launch: price, cost, quote, packages, reviews, best, cheap or competitor names. Evaluate them from search-term and lead-quality data.
06 / Measurement
Optimize to qualified actions.
Micro-actions belong in diagnostics, not bidding. The goal is to progress from raw leads to qualified leads and booked revenue.
| Conversion | Status | Bidding |
|---|---|---|
| Request quote / form submit | Primary | Yes |
| Calls from ads ≥ 60 sec | Primary | Yes |
| Calls from website ≥ 60 sec | Primary | Yes |
| Qualified lead in OrbisX | Future | After setup |
| Booked job / revenue | Future | After data |
| CTA clicks, chat, page view | Secondary | No |
Tracking QA
Count only successful form submissions.
Test call-duration rules before launch.
Use one conversion per lead.
Pass campaign and click IDs into CRM.
Review duplicates and spam before bidding changes.
Reconcile Ads leads against CRM leads monthly.
07 / Scenarios
A grounded lead range.
Directional cases based on the $1,000 budget and planning CPL. These figures do not guarantee conversion volume.
Higher competition or weaker efficiency.
Recommended working case for ceramic coating.
Strong query quality and lead generation.
08 / Launch rhythm
Four steps from setup to scale.
Budget growth follows evidence from qualified leads, not clicks alone.
Build & QA
Create four ad groups, apply negatives and verify primary conversions.
Control traffic
Review search terms twice weekly and monitor geo efficiency.
Improve leads
Compare queries by qualified lead rate, not only CTR or CPC.
Scale demand
Shift budget to winners after reliable conversion evidence.
Sources & notes
Planning basis.
Benchmarks and seasonal indices provide context only. Auction conditions, landing-page quality and lead handling affect actual performance.
Client intake — AutoPro DFWClient, budget, service, geography and positioning.
LocalIQ benchmarksSearch benchmarks and automotive benchmarks.
Google TrendsRegional interest methodology.
Google Keyword PlannerUser-provided U.S. Jan–Dec 2025 ceramic coating demand data.